How to Build An Airplane While Falling to The Ground w/ Tom Simon

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Join Triangle Marketing Club ( in November for another exciting event!

Ever have a dream to sell your company to Facebook? Our November Presenter, Tom Simon ( has done just that.

The way he described it to me was ... it's like building an airplane on the way to the ground. Scary but true, if you want the insights on what's it like to do ground breaking, high stakes marketing and lots of sleepless nights and sleeping in LGA's terminal are your thing, then Tom's talk is for you.

Focus of the Presentation

• Core of marketing strategies to get things rolling

• Embracing and marketing around the pivot

• “So we might have a chance to exit…” and marketing’s fit.

Tom will share through storytelling and a few stories, the audience will get a chance to hear about starting at 0, the hard work it takes to get to Square 1, and then realizing that you’re already on your way to Square 2 (ie The Pivot).

How does that impact your marketing strategy

What are the first steps you need to take towards the pivot

What happens if you are approached by your CEO/COO and told it’s time to start positioning your site and messaging for acquisition

Take Aways

Attendees find ways to equate what they’re going through to the starting from scratch methodology, come out with creative ways to apply to their every day marketing efforts, and if came with some thoughts around exit, leave with the basic format from a marketing strategy for positioning and a little insight into the founders side of things.

More Details to be provided


Please note: we are asking for your first and last name to make name badges. Many people are just using their first name and last initial. To provide better networking and keep the amount of prep time to a minimum, we are asking that people provide their first and full last name.

How to reach KnowledgeTree's Office (,-78.679802,15z/data=!4m5!3m4!1s0x0:0xa18cfc413d1fa02!8m2!3d35.791277!4d-78.679802) and find a parking spot:

The Knowledge Tree is located on the corner of Hillsborough and Henderson St. The entrance is in the back of the building (Nehi Bottling Company). There is a restaurant right beside the Nehi Bottling Company to the left, The Wild Cooks Indian Grill.

There will not be a sign for The Knowledge Tree from the front. Just know it is behind the Nehi Bottling Company, and the Indian Restaurant.

For parking: You can either park in the lot that is pictured right behind The Knowledge Tree, on the side streets of the neighborhood surrounding it, (such as Henderson St.), or at the Dan Allen Deck a few minutes down Hillsborough St. off of Dan Allen Dr.

Traffic - Hillsborough Street is currently adding round abouts - which means they have removed the right travel lane. You will want to leave early. Google Maps has a feature that allows you to judge time to leave.

Hope this helps! We look forward to seeing you there!