With the rise of technology and social media enabling an always-on approach to business, customer expectations have never been higher. On top of that, search results themselves are consistently changing, mobile continues to grow, and the internet is crowded with junk content.
Combine all of these factors and content marketing is harder than ever. As marketers, how do we ensure we are giving our audience the best experience and making the most of our content budgets?
We'll look at how to adapt to this changing landscape using real data, case studies, and a few key tools.
> Evaluate content (across channels) to find gaps and opportunities
> Impact the customer experience through search results
> Discover key tools to help identify customer needs
More details to follow!