It's a combination of expanding coffee knowledge collectively and tuning taste buds to be able to employ higher standards and expectations of how coffee is prepared and served.
The club also serves as a niche social exercise for networking and meeting new people and creates a space for coffee enthusiasts and professionals to share their views, opinions and knowledge on what makes the perfect cup.
There is an entire story behind every cup and that is what we are interested in finding more about. The cafes we visit are usually the lesser known gems hidden around the UAE or local franchises that are setting higher standards. Our members also discuss and review the quality of food available, decor and overall ambience and comfort of the café.