UCD BRS : 1 - User-Centred Content


Details
Schedule
•19:00 - Doors Open, Pizza, Drinks, Discussion
• 19:15 - A word from the organisers
• 19:20 - Workshop
• 20:35 - Networking, Drinks etc
• 21:00 - Doors Close
About the workshop
We know content that meets audience needs is key to user-centred design. But under pressure to get the work done it can get neglected, copied over wholesale during a migration, or written with business needs – not user needs – in mind. Wouldn’t it be better if you could help an organisation discuss the value of the content and, if need be, say no?
We’ve developed a simple tool to help you identify that sweet spot where content meets user needs and business objectives. It lets you take representative (or controversial!) content and score it against audience needs and organisational objectives. It then highlights if there is a mismatch between the two. This can be used to inform conversations about whether the content is doing its job – and if not, why not.
In this workshop we'll give you a chance to try using an interactive, Lego-based version of the tool to have conversations about user-centred content.
Our speaker : Mike Dunn
Mike Dunn is a User Experience Consultant who joined Edo in 2013 after a couple of years working in the world of corporate IT, most recently as a Business Analyst. Before this he alternated between work and postgraduate study. As a postgrad he was also involved in setting up and running blogs and online communities, as well as editorial work. User Experience is the perfect role for Mike as it allows him combine his analytical and creative skills with a love for all things digital. He’s worked with brands including Historic England, Parkinson’s UK, and the British Heart Foundation.
Introductory video (Courtesy of UX Bristol)
https://player.vimeo.com/video/226427337
Food & Drinks
There will be Pizza, Beer, Soft Drinks, Tea, Coffee and Water.
Filming
We intend to film this event and make it available for streaming after the event.

UCD BRS : 1 - User-Centred Content