'When did Service Design stop being UX?'

Introduction.

Service design was first introduced as a design discipline at the Köln International School of Design in 1991. The term "user's experience" was used by Brenda K. Laurel in "Interface as Mimesis" (from Norman & Draper's User Centered Systems Design, 1986). Now it looks like the earliest recorded usage was meeting notes from 1993 by a colleague of Donald Norman's at Apple. The notes imply that Norman changed the job title "User Interface Architect" to "User Experience Architect".

As a new field, the definition of service design is evolving in academia. But in practice, service design is:

The activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.

Agenda

So in this MeetUp we will have some prominent personalities from the Service Design and UX world talking about the following-

• Definitions of Service Design and UX (this should be interesting).

• What is Service Design (Design Thinking / Co-Creation Workshops /Service Mapping etc).

• How does it compare to UX (where is it similar and where do they differ).

• How will Service Design and UX evolve (with the evolution of design what does the future hold).

Further Information

This will be a panel discussion with-

Aleksandra Melnikova; Experience Design Director @Radley Yeldar

Gareth Thomas; Senior Product Designer @carwow.

Tarah Srethwatanakul; Service Designer @WAE

Click here (https://www.eventbrite.co.uk/e/when-did-service-design-stop-being-ux-tickets-31707215134) for a ticket

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