Customer-Centric, Content-First Design: From Disruption to Transformation
Why is a content-first approach your best ally in meeting the demands of evolving customer expectations? How can it help you turn digital and business disruption into digital transformation and exceptional customer experiences? Kevin will explore why a content-first approach is more necessary than ever to help businesses deliver on the promise of exceptional customer experience. He will explain what it is and provide an example of a successful model. He will show you why content remains the critical component to quantify the success of your customer experience efforts and how to create a business model to embrace it. Kevin will demonstrate that in a world where relevancy, authenticity and delight are often the make-or-break elements within your customer experiences, that it’s possible to deliver these within every customer experience. And that a robust, content experience is tantamount to do so.
About Kevin P. Nichols
Kevin is currently the Executive Director of Experience at AvenueCX. He is an award-winning thought leader, digital industry expert and author with over 20 years of experience. He was a key contributor to creating MIT OpenCourseWare, grew one of the largest content strategy teams in the world at SapientNitro and has worked to improve the content for dozens of global brands. He is author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of Content Strategy Alliance Best Practices initiative.
6:30-7:00: Mix & mingle with snacks & drinks
7:00-8:00: Presentation & Q&A
8:00-8:30: More time to network, eat, drink, and say goodbye
This event will be hosted at the Mastercard NYC Tech Hub near Union Square. Food and drinks will be served.
Please note: the venue can hold 75 attendees. Arrive on time to ensure you can attend.