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Join us for our first virtual event, featuring Michael J. Metts and Andy Welfle, authors of Writing Is Designing. Their new book, on sale now through Rosenfeld Media (https://rosenfeldmedia.com/books/writing-is-designing/ ), comes with endorsements from the top content strategists and UX pros in the industry, including Kristina Halvorson, Jonathon Colman, and Sarah Richards. As Sara Wachter-Boettcher summed it up, "...this book is about more than words. It's about doing work that matters."

Simply put: If you are someone writing words for interfaces, then this book is your new best friend!

But don't take our word for it—join us May 6th for a teaser of what to expect, some tactical takeaways for your own work, and a quick Q&A.

**BONUS: Five lucky attendees will receive a copy of the book!! If you would like a chance to win a copy, simply share a question when you RSVP. The top 5 questions will receive a book.

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DESCRIPTION

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn’t even exist. Words make digital experiences human-centered, and require just as much thought as the branding and code.

  • See how interfaces rely on language, and how writing can make or break an experience
  • Take a deep dive into error messages, and learn a technique you can use in your own organization
  • Learn principles for UX writing that anyone who works on digital products can apply to their own work

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ABOUT THE AUTHORS

Andy Welfle

When Andy was eight, he wanted to be a poet and a paleontologist. Twenty-seven years later, he is neither, but he uses those skills in his day job as a content strategist on Adobe’s product design team — writing under huge constraints, and uncovering artifacts from big, old software interfaces. When he’s not working, he’s creating podcasts and zines about one of his favorite topics: wooden pencils. Find him in San Francisco with his wife and two large cats, or online at andy.wtf.

Michael J. Metts

Michael J. Metts helps teams build great products and services by putting people first. With a background in journalism, he frequently finds himself talking about the role words play in designing useful, usable digital products. He has given talks and taught workshops at industry conferences around the world. He lives with his wife, two children, and a very small dog just outside Chicago.

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