The difference in success between two tech businesses offering the same product, particularly in our generation is one key thing that's often overlooked, USER EXPERIENCE.
For a long time the perception behind UX has been purely product design yet UX is a combo of users, product & business. This group is for all trying to master how to understand your users, to build a product that people need & are willing to pay for as well as hack business models for your target markets.
Here we don't only learn how to design products, we empower each other to be outstanding Pan-African entrepreneurs who's two biggest skills are problem solving & building scalable businesses. Mastering UX will enable us to build products that are useful, usable, desirable and ultimately adoptable. We gladly welcome both techies & non-techies :)
What better way to start than to network as we listen to each other's design process, learn and re-shape our own?
Welcome to the UX Kitchen and we hit the ground running by running a UX challenge whereby we go deep into the process of problem solving for business. We hope to single out poor service and product experiences within our city & beyond, and re-design them.
This is a community that will re-define how we solve problems & do business in Africa. If you're an entrepreneur, a developer, UX designer, UI designer or product person, or simply in the tech field and looking to network, this is definitely for you. We strongly recommend non-techie to sign up too as problem solving and business cuts across every field
What should you expect to learn?
1. Why you should have a design document.
2. The process of understanding your users needs
3. How to plan for an MVP & avoid scope creeping
4. How to design for an ideal business model
ABOUT THE SPEAKER:
Njiiri is the UX strategist at Africa's Talking Studio, and her background is software entrepreneurship as a MEST alumni ( https://meltwater.org/ ).
She also stands in as the Figma Africa ambassador for Kenya.
On top of her product design, development and management experience in tech, she's also ran a startup or two and over time understood the key aspects of user, product & business.
When she's not problem solving & brainstorming through entrepreneurship, she's reading a book, meditating or making cocktails. :)
6:00 PM : Registration & Introductions
6:10 PM : Quick intro about the meetup & the host.
6:20 PM : Talk from the speaker
7:20 PM : Intro of monthly challenge
7:40 PM : Q&A & Networking
8:00 PM : Close
Africa’s Talking: Telco integration for developers in Africa
( https://africastalking.com/ )
MEST: Pan-African tech entrepreneurship accelerator, incubator & seed fund.
( https://meltwater.org/ )
7th floor, Pinetree Plaza on Kaburu Drive, along Ngong RD.
We serve snacks and share opportunities.
See you on the 28th of Feb & bring a friend. :)