• Post Normal Design – a provocation, Alastair Somerville

    ABOUT THE TALK Normal is the default state in product design and development and in recruitment. We research and make based on data and averages. We recruit and form teams around industry-defined titles and established credentials. Yet, every element is biased by…normality. How can we design for divergence and recruit for diversity if we only really value normality and convergence? Post Normal Design is a talk to provoke discussion around the bias of Normal. Normal privileges and Normal excludes. It is the bias within Normal, towards a tiny group of people, that we need to remove before we can really value divergence and diversity. This event includes a talk by Alastair Somerville from Acuity Design and then a mini-workshop to consider practical steps for Post Normal Design. ABOUT THE SPEAKER Alastair Somerville is a sensory design consultant. He provides expert advice on cognition, perception and ultra-human centered design to companies, government agencies and other public organisations who provide both physical and digital products/services. He facilitates workshops on sensory and emotional design for corporations and major conferences, including SouthBy Southwest (SxSW) and UX Week. He is currently involved in cognitive accessibility and VR projects in visitor attractions and museums.