Alana Matos on "UX at The Economist: Lifting the curtain"

UX at The Economist: Lifting the curtain

What happens when you try to implement a modern-day UX process at a 177-year-old newspaper? In this talk, we’ll explore how The Economist is moving from print-first to digital as a way to connect with and reach new readers. We’ll be looking at the role of UX design & research in creating meaningful touch-points with audiences – by examining the sometimes messy, unexpected process of understanding the person on the other side of the page.

About Alana
Alana Matos is a UX Designer & Researcher at The Economist in London. She's been working in the field of digital product design over the last five years, working with startups and large organisations across industries such as healthcare, education, finance, and media. She loves all things user experience, human behaviour, and Taylor Swift. You can find her on the internet at amatosdesign.com.