Little steps make big changes - Chris Baldock, Team Consulting
Details
Behaviour Change - Little steps make big changes
About the talk:
Behavioural science is a daunting subject but it doesn’t have to be. In this talk you’ll learn the background behind why certain techniques in UX design are effective, using proven, real world examples of behaviour design and behavioural economics. You will also learn how the COM-B behaviour change framework can be applied to a range of healthcare UX needs.
About Chris:
Chris joined Team in 2020, to support the digital design team with his expertise in UX design. He is responsible for defining and optimising experiences for users and patients where a digital touchpoint is involved; for example, a smartphone, website or digital display on a device.
With over 10 years of experience in digital design, Chris first discovered his passion for user-centred design when beginning his career in web development. Working as a UI designer and artworker on an array of projects at EE, he found UX research and design to be where his skills lay. Chris went on to design the award-winning ASOS app for iOS and Android and led the user experience design team for Rappi; both products which have since been used by millions.