Last Thursday Talk März - Workshop: Measure the Impact of UX

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As UXers we all want to build amazing user-friendly products that users love and engage with. Click-through rates, page views, and conversion rates are often the metrics used to measure success of a product, but does that really give us insights into our users’ experience?

In this workshop we will give an introduction to Google’s HEART framework and define user-centred metrics using the Goal-Signal metric approach. You’ll get the opportunity to develop these metrics for your own/or fictional product.

Topics covered

● Introduction to Google’s HEART and the Goals-Signal-Metrics framework

● Toolkit to identify user-centred metrics for your product

● Interactive exercise where you develop these metrics for your own product or for a fictional one

This workshop is suited for UX designers and researchers who are just getting started on implementing metrics in their products, and those who are curious how to develop and implement meaningful metrics.

About the persons

Angela Hoelzenbein, PhD

Angela is a Senior Quantitative UX Researcher at Google, and an amateur ballerina. She leads the Quantitative UX Researcher team in YouTube Ads. Before joining YouTube Ads in Zurich, she worked on Google Calendar in London, and had previously worked as a Senior Analytics Consultant for IBM Watson Talent. Her experience includes a spectrum of quantitative research methodologies from logs analysis, implicit measures, psychometric tests to large scale surveys. With her background in psychology and applied statistics, Angela is passionate about behavioural science at scale how user centered metrics and analytics can inform product decisions to benefit and assist the user.

Franziska Haemmerle

Franziska is a Senior UX Researcher at Google, psychologist and bicycle enthusiast. Before joining the Google Travel team in Zurich she lived in Vienna and Shanghai, leading UX teams in agencies and doing research for local and international brands. She has experience with tactical as well as strategic work, including field research, diary studies, and establishing user-centred design processes for clients like dell, bwin, TCL and Orange. Franziska is passionate about how user-centred thinking and metrics shape organizational structures and impact society.

Mirjam Seckler, PhD

Mirjam is a Senior UX Researcher at Google, lecturer at the University of Basel and University of Applied Sciences Rapperswil. She loves cats, swimming and sushi. Before joining Google in 2015, she worked as a UX designer and researcher for different smaller and larger companies in Switzerland, India and the US. She currently leads a UX research team on Google’s brand advertising products and YouTube. Mirjam loves to learn what people need and want from products and services and evaluates the user experience by using a range of qualitative and quantitative research methods.