Behavioral Economics for better products (Remote Version)
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Behavioral economics for better products
Abstract
What is behavioral economics, other than a buzzword (or for others, a vague or dusty scientific term)? How can product designers (here are meant all involved in creating a product, including designers, UXlers, developers, product or project managers and even CEOs and CTOs) use behavioral economics to make consequentially better products? With real-life examples from her work at the Ergonomen, Elizabeth will bring the buzzword concept of "behavioral economics" closer to home, so attendees can start to make use of the discipline to enrich their products. Attendees will learn and directly apply key heuristics and fallacies (status quo bias, loss aversion, etc.) to touchpoints to solve the case.
About the speakers
Elizabeth Immer: In her role as BCX Lead/Sr. UX Consultant at the Ergonomen in Zürich, Elizabeth helps companies tackle some of their most stymieing people-related challenges. She seeks to answer the questions "Why do people do what they do (in this situation)? How can we help people to do 'better'?" The answers, founded in empirical and often scientific evidence, lay the groundwork for product design and optimization. Elizabeth has a background in behavioral economics (scientific research and applied behavioral sciences) with experience in the US, Australia, the Gulf Region and Switzerland.
Remo Bebié Gut works from his perch at The Ergonomen to apply behavioral economics to product and process design. He loves being surprised and figuring out why people do (economically) irrational things. The tricky and most exciting bit for him is finding ways to motivate people to then change their behavior to achieve better outcomes. Remo has a background in Economics, Communications, and Start-Up entrepreneurship. He has mostly worked out of London and Zurich (his native city).