Mingle, network, and imbibe with fellow UXers and whoever else wants to join. Everyone is welcome!

Interested in sponsoring this event?
Contact Danny (one of the organizers) for our sponsorship rate card

Your Users Love It. Your Executives Ignore It. Here's Why.

## What You'll Do

Master the "So What?" Chain: the framework that translates user-focused design into executive-level business impact in five ruthless steps. Practice live with AI tools that challenge your logic like a skeptical CFO would.

Leave knowing how to speak two languages fluently: the user needs that drive your design AND the business outcomes that unlock executive buy-in.

## Who Should Attend

Designers, product managers, and UX professionals stuck in the feedback loop—your work gets praised by users but stalls at the leadership level. If you're tired of great ideas dying in budget meetings, this is for you.

## What Makes This Different

You obsess over your end user's perspective but what about your client's perspective? If users can't use it, it's unusable. If executives can't hear it, it never gets funded.

## What You'll Walk Away With

The ability to stop watching great ideas die in budget meetings. You'll master the translation from user value to business impact—turning user praise into executive action. Your designs will finally get the funding and priority they deserve because you'll speak the language leadership actually responds to.

In this event, we'll learn and share about what we've learned and discovered as we interact with AI.

As this world is changing rapidly by the day, we can learn faster if we learn from one another.

Agenda

• Share: Interesting AI experience/learning from the past week
• Demo of the week
• Discussion

Mingle, network, and imbibe with fellow UXers and whoever else wants to join. Everyone is welcome!

Interested in sponsoring this event?
Contact Danny (one of the organizers) for our sponsorship rate card