In this meetup we will discuss best practices for digital usability and design using principles from the field of psychology and digital anthropology.
In this exciting meetup we will host three speakers:
Liraz and Udi from Clicktale, will share a comprehensive users behavior study of Clicktale's customers. By looking at mouse movements on websites, they will show how intent can be captured, how behavior is analyzed, how user flow changes, and accordingly, how UX can be tailored, or even personalized.
Elad Ben-Elul will teach about a new way to research users needs and behavior through the academic fields of anthropology and ethnography. He will show how every product designer can find out what people need but don't even know they want using principles from anthropology and ethnography.
Elad will discuss the role of ethnography in product teams, the link between ethnography and UX and the upcoming research field of digital anthropology.
About the speakers
Liraz Margalit, PhD
Liraz serves as Costumer Experience Psychologist at ClickTale. Her analyses incorporate theory and academic research into a conceptual framework that creates insights in online consumer behavior. Previously, she did Post-doctoral internship at program of political psychology and decision making at the Lauder School of Government - IDC (Herzlia). In addition she worked as a research Fellow at an interdisciplinary military think-tank - consulting the most senior levels at IDF GHQ with regard to planning, strategy, concept development, participation in thought processes etc. Liraz is a lecturer at the IDC and holds Doctorate in psychology from the University of Haifa.
is a Customer Experience (CX) Consultant at ClickTale. Udi works with ClickTale’s largest Fortune-500 and global customers, including Microsoft, Booking.com and The New York Times. Based on his expertise in UX and by leveraging today’s most advanced analytics platforms, Udi has successfully contributed to some of today’s leading brands’ digital design, usability and customer experience.
Elad Ben Elul
is a digital anthropologist and journalist, graduate of UCL's highly praised Digital Anthropology Masters program and ethnographer at various research, consultation and analysis hubs in Israel and abroad.