addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscontroller-playcrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1light-bulblinklocation-pinm-swarmSearchmailmessagesminusmoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonprintShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

Content driven design - because 'Content is King'

Gal Darom will speak about how to create users' emotional attachment by designing a 'clean' experience after registration into a virtual world. He will exemplify how a-b testing can help to optimize the welcoming experience of the “first visit” in order to trigger users’ emotional attachment, and to make them come back again.

Gal Darom is the COO of, a virtual world for tweens.


Avi Itzkovitch will speak about how ‘form follows function’. In other words – how design follows content. Avi is going to show various examples of interactive books and applications where the design patterns are tailored to the content published. Avi will exemplify the paradigm shift from flipping pages in printed books towards smarter content design where reading is interactive.

Avi Itzkovitch is an experienced UI / UX designer for more than 10 years. (


Meir Sadan will speak about how to design content websites for publishers such as KKL, Israel Electricity company, CellCom, Nirlat and others. He will exemplify how content and layouts are tailored based on the content the publisher is interested to promote as well as according to the targeted audience.

Meir is VP creative at FeelTerNet (


Roy Povarchik will speak about landing pages and how content is used to motivate users to take action (e.g. sign up for an email newsletter, or watch a video). Roy will exemplify 3 types of call-to-actions on landing pages and how content driven design is executed to increase the conversion rate towards completion of those desired actions.


Join or login to comment.

  • Shoham N.

    Does anyone have solid recommendation for a great graphic designer to help creating a great landing page for a new product?

    August 8, 2012

  • Danielle A.

    I thought the the speakers and the content of the meetup were very professional and extremely useful. I learned a lot from the lectures and took back valuable information that can serve as truly beneficial for my startup business. thanks carmel ventures and all who were involved!

    July 26, 2012

  • Michael L.

    Dear all,
    As I've mentioned at the forum, there is FingerPrint - new analytics tool for UX designers! You are welcome to use it (it's free now!) and comment to us...

    July 26, 2012

  • A former member
    A former member

    Was my first time in the UX Forum. Was interesting.

    July 26, 2012

  • Ohad S.

    Some answers: Dan - There are many parking options within the Herziliya Pituach industrial area. It is your call and responsibility which one you choose. We are not sponsoring parking. There are a few free parking zones depending on the hour. Naomi - we encourage the speakers to speak in English for better exposure of the recorded video. But most speakers end up deciding to speak in Hebrew.

    July 25, 2012

  • A former member
    A former member

    Will it be in English?

    July 25, 2012

  • Moshe B.

    If you changed your mind, and you are not going to show up..please change you RSVP - Thanks.

    July 24, 2012

  • Dan

    Is there a free parking permit?

    July 24, 2012

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy