Content driven design - because 'Content is King'

Gal Darom will speak about how to create users' emotional attachment by designing a 'clean' experience after registration into a virtual world. He will exemplify how a-b testing can help to optimize the welcoming experience of the “first visit” in order to trigger users’ emotional attachment, and to make them come back again.

Gal Darom is the COO of ekoloko.com, a virtual world for tweens.

Avi Itzkovitch will speak about how ‘form follows function’. In other words – how design follows content. Avi is going to show various examples of interactive books and applications where the design patterns are tailored to the content published. Avi will exemplify the paradigm shift from flipping pages in printed books towards smarter content design where reading is interactive.

Avi Itzkovitch is an experienced UI / UX designer for more than 10 years. ( http://www.bestinteractiveebooks.com/ )

Meir Sadan will speak about how to design content websites for publishers such as KKL, Israel Electricity company, CellCom, Nirlat and others. He will exemplify how content and layouts are tailored based on the content the publisher is interested to promote as well as according to the targeted audience.

Meir is VP creative at FeelTerNet ( http://feelter.net )

Roy Povarchik will speak about landing pages and how content is used to motivate users to take action (e.g. sign up for an email newsletter, or watch a video). Roy will exemplify 3 types of call-to-actions on landing pages and how content driven design is executed to increase the conversion rate towards completion of those desired actions.