From insights to action

UX Belfast
UX Belfast
Public group

Online event

This event has passed


** Please note change of date! **

In our first virtual event we can promise some great insights and discussion, plus takeaways you can immediately put to work on your own projects.

The Jobs To Be Done Playbook offers techniques to make offerings people want - as well as make people want your offering.

Praise for the book has been widespread, with Jeff Gothelf (Lean UX) celebrating the book as a "tremendous resource for organisations attempting to differentiate customer experience and value."

Jim Kalbach is currently Head of Customer Experience at MURAL, a product which many of us may be much more familiar with than we were just a few short months ago.

Previously Jim has worked with companies such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix.

A seasoned author, The Jobs To Be Done Playbook is not Jim's first book, having previously published Designing Web Navigation in in 2007, and Mapping Experiences in 2016, both through O’Reilly.

Jim has been a significant figure in the UX and design community for many years. He was the co-founder, and organised, the European Information Architecture conferences. He also co-founded the IA Konferenz, a leading UX design event in Germany. Previously Jim was an assistant editor with Boxes & Arrows, a prominent journal for user experience information. He has also served on the advisory board of the Information Architecture Institute in 2005 and 2007.

He blogs at and tweets under @jimkalbach.

To thank Jim for his time we'll be making a donation to his nominated charity.

👉 Rosenfeld Media have been kind enough to supply us with an exclusive discount for all formats of the book - physical, digital or combo. Use code uxbelfast20ju30 at Rosenfeld checkout! 👈

The folks at Atto Partners have been a prominent presence in Irish & UK design for almost fifteen years. A number of key projects during that time have leveraged JTBD, and they will be lifting the curtain on some of that work in this meetup. Learn more about Atto Partners on their website -

Dial-in information
Please pre-register for the event using the Zoom link supplied.

We'll see you online :)