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What designers need to know about people

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Rick M.
What designers need to know about people


What designer doesn't want to know more about people?


We are thrilled to welcome a true design industry great to UX Belfast, none other than Susan Weinschenk PhD.

It's difficult to know where to begin when talking about Susan's impact on the field of user experience as we know it today. Suffice to say that her work in applying psychology to the design of technology has contributed hugely to the understanding of how and why users interact with digital products and systems.

Susan's latest book is the second edition of "100 Things Every Designer Needs to Know About People". We'll be discussing this book, previous books Susan has authored, and her impressive career in design. Bring questions!

Find out more about Susan and her work at and follow her on Twitter @thebrainlady.


Tommy McClean is a well-known figure in the UX community in Belfast. Working in the field of design for 20 years, Tommy was previously a Design Lead for the InVision Group, PWC, and later BazaarVoice Belfast, where he is now Manager of User Experience. Tommy can be found on Twitter @mcclean_tom.


To thank our guests for their time we'll be making a donation to a charity nominated by Susan:

The International Rescue Committee ( helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover and gain control of their future.

Please learn more and consider donating at the link above.

Dial-in information

Please pre-register for the event using the Zoom link supplied.

See you online 👋

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