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Creating Engaging Mobile Experiences & Workshopping your way to customer empathy

This month's event will be a two-part affair, starting with a presentation and then followed by a hands-on workshop. 

1. How to create an engaging mobile user-experience that drives conversions 
with James Banks

Did you know that here are over 19.6 million active mobile users with internet access in Australia? In 2014, effective user-experience design for the mobile web has never been more important then it is today. For this presentation, James will show you how to create a mobile user-experience that engages your audience, which will lead to more sales, leads or conversions from your website. James will also demonstrate how good mobile user-experience influences Google search, and how to can use this to your advantage by getting your website to rank higher then your competitors. 

2. Workshopping your way to customer empathy
with Ben Melbourne

Step one in creating an Experience Strategy vision is understanding and defining your target customers. This leads most UXers to excitedly proclaim that they need to go out and do some research and create some Personas. But what if the time it takes to create research driven Personas is a luxury you don’t have? Or if Personas are even the best way to get started?

In this hands-on activity, Ben Melbourne will introduce you to the power of the Empathy Map; a quick and simple workshop tool that draws on the knowledge of the team in the room to tease out those key differences between your customers.

In less than the time it takes to conduct one in-depth interview, you can paint a picture of your audience, prioritise them, and have your stakeholders walk out of the room in clear agreement about who your strategy is targeting; allowing you to head out and start learning more about them.

About the presenters:
James Banks has been designing websites for over half a decade, and it is my passion to create online user-experiences that are functional, beautiful and purposeful. Through his digital agency Web3, he has been constantly applying, refining and redefining what makes for an excellent online experience across smartphones, tablets and desktops through our own internal and client web projects. It is his mission to share these findings from real-life application with the local digital community, so that together we can craft a better internet. 

Ben Melbourne’s business card says he’s an Experience Design Consultant at ThoughtWorks where he does a combination of design strategy, software delivery and preaching about the importance of the keeping your customers at the centre of everything you do to companies who risk becoming irrelevant in the brave new digital world.


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  • Beck B.

    Another great meetup. Good to see so many people there. Some really great tips and loads of fun - thanks James, Ben and Claudia.

    May 1, 2014

  • Emma

    It was great to meet everyone last night at my first event - thanks for making we feel so welcome. I look forward to the next one. Just need to find sometime to read the book or maybe I will cheat and listen to the podcast! ;)

    April 30, 2014

  • Delia P. M.

    A really good meetup - interesting, informative and fun. First meeting - I felt very welcome. Thank you to Ben, Claudia and James for the presentations.

    April 30, 2014

  • James B.

    Great to see such a strong turnout last night! As promised, I've made the slides from my presentation available for you all here: http://web3.com.au/?p=683

    1 · April 30, 2014

  • Ben M.

    Hi all, thanks to everyone for their enthusiasm and engagement last night. Here Here's a few resources if you're keen to learn more about Empathy Mapping

    The original Gamestorming tool - http://www.gogamestorm.com/?p=42
    Alternative version - http://www.innovationgames.com/empathy-map/
    Online empathy mapping -http://www.uxempathy.com/dem.html#

    2 · April 30, 2014

  • Rod B.

    Excellent presentation by James from Web3 on the importance of optimising sites for speed and responsiveness for Google Hummingbird. Great customer empathy workshop facilitated by Ben and Claudia. Really enjoyed myself. Looking forward to the next one.

    April 30, 2014

  • Juan

    I got great value for my time. James delivered a fantastic presentation with powerful takeaways; Ben and Claudia facilitated a useful and interesting workshop; and the UX meetup people are simply awesome to hang out with.. Well done Organizers!

    April 30, 2014

  • Brian W R.

    Educational & well presented presentation.

    April 30, 2014

  • Neil E.

    Sorry can't make it, Dog is very unwell. Will hit up Pete and other ThoughtWorkers to get the low down though.

    April 29, 2014

  • Alex R.

    Hello

    April 28, 2014

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