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Little Anna wants chocolate - Balancing user needs vs. wants in both profession
Please remember to register on Eventbrite in order to attend! -- Please join us for our monthly meeting at Wayfair. Little Anna wants chocolate - Balancing user needs vs. wants in both professional and personal life Every day hundreds of products are being designed and developed by businesses. If you ask any business leader, they would say that their products are designed through a "customer-centric" process. But, more often than not they fail, either for their unusable design or for not being useful. Why does that happen? Where do businesses go wrong? Is there something we can do or at least try to ensure that doesn't happen in the companies we work for. What can we learn from them? This presentation explores these questions and possible solutions using a fun story as an analogy. The analogy will be used to understand our users, our business stakeholders and to have a discussion during product/business meetings that result in a win-win situation. Finally, the presentation brings the discussion to what can we as designers and developers do to improve our personal lives and that of people who interact with us every day. The audience can share their own experiences from their professional or personal life to provide different situations, perspectives, and solutions. Presenter - Rohit Maddipudi A curious mind, a tech enthusiast who also happens to work as a User Experience Manager in a digital marketing team at Iron Mountain, Boston. Rohit had the opportunity to work in product development and look at UX design from both product management and product marketing perspectives across different organizations. Rohit is a graduate in MBA and MS in HFID from Bentley University. Agenda 6:30 - 7 PM – Networking and Refreshments (food will be served) 7 - 7:15 PM – Introductions 7:15 - 8:15 PM - Presentation 8:15 PM - Q&A Thank you to our generous sponsor Wayfair! About Wayfair Inc. Wayfair offers an extensive selection of home furnishings and décor across all styles and price points. With an unparalleled selection of more than seven million home items from 7,000 suppliers, Wayfair helps people find the perfect product at the right price. Our unparalleled selection and superior customer service coupled with the convenience of online shopping, makes it easier than ever before to find exactly what you want for your home. The Wayfair family of brands includes: Wayfair, an online destination for all things home Joss & Main, an online flash sales site offering inspiring home design daily AllModern, a go-to online source for modern design DwellStudio, a design house for fashion-forward modern furnishings Birch Lane, a collection of classic furnishings and timeless home décor Wayfair generated $5.2 billion in net revenue for the twelve months ended March 31, 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 8,700 people. The company has previously been named one of America’s Most Promising Companies by Forbes Magazine and selected by the Boston Business Journal and as a Top Company to Work for and Top Company for Well Balanced Life. Please, note there is no waitlist for this event Can't Attend? If you have signed up and are not planning to attend, please login into Eventbrite to cancel your ticket. Code of Conduct By registering and attending any UXPA Boston event, you agree to follow our Code of Conduct ( If you have any questions, please contact a Board Member ( RSVP on Eventbrite (

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