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UXPALA BookClub: In conversation with Everett McKay, author of Intuitive Design
**RSVP on EVENTBRITE** https://061318.eventbrite.com/?aff=MU UXPALA BookClub: In conversation with Everett Mckay, author of Intuitive Design Make your designs immediately self-explanatory and easy to use, and never “agree to disagree” again about whether they are intuitive! Your mission: To design an intuitive UI for your next project. Your problem: You’re not sure what “intuitive UI” really means. Worst problem: Your team isn’t sure either, so your discussions about intuitive design are unproductive and opinion-driven. If this sounds familiar, Intuitive Design: Eight Steps to an Intuitive UI will give you the insight, principles, and guidelines you need to get the job done. You’ll learn the objective and actionable steps for designing intuitive UIs—for mobile, web, and desktop apps. Mission accomplished! New designers: A great introduction to design thinking, and will help make your approach to design much more objective. Intermediate: It helps you leverage your existing knowledge and fills in a lot of gaps. You will have a more solid understanding of design, which will help you sell your designs more persuasively. Experts: It helps you establish a shared framework, vocabulary, and process to help your team communicate and evaluate their ideas more effectively. So, do you need to read this book? Here's a simple test: Suppose you need to convince a manager or client that a design is intuitive (or alternatively, unintuitive and needs to be improved.) What does that conversation look like now? Is it mostly subjective, personal opinion? Are there a lot of vague metaphors and questionable assertions? A lot of "agreeing to disagree"? If this sounds familiar, Intuitive Design is exactly what you need to do your best design work and get your team onboard. PURCHASE Intuitive Design FROM AMAZON: http://a.co/iA73vVS AUTHOR Everett McKay: https://www.linkedin.com/in/everettmckay/ Everett McKay is Principal of UX Design Edge and a UX design trainer and consultant with global clientele. Everett’s specialty is finding practical, intuitive, simple, highly usable solutions quickly for web, mobile, and desktop applications. Everett has over 30 years’ experience in user interface design and has delivered UX design workshops to an international audience that includes Europe, Asia, South America, and Africa. UX Design Edge: http://www.uxdesignedge.com/ **RSVP on EVENTBRITE** https://061318.eventbrite.com/?aff=MU — SCHEDULE — 7:00 — Introduction of Webinar, Everett McKay, Panel and Format 7:05 — Part 1: 7:20 — Part 2: 7:35 — Part 3: 7:50 — Part 4: Recap and Action Items 8:00 — Audience Q & A 8:20 — Raffle 8:30 — End —RAFFLE— 3 people will our a book (subject of our next UXPALA BookClub event!) — SOCIAL — #IntuitiveDesign @UXPALA @UXDesignEdge

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Online · Santa Monica, CA

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UXPALA is a non-profit 501(c)6 Business League. Our focus at UXPALA is Service and Education to the UX and Tech community.

The Los Angeles chapter of The User Experience Professionals Association (UXPA) International (http://uxpa.org/) is the 3rd largest world-wide.

Our chapter and membership are here to support user experience professional's (advanced, entering, transitioning, students and all related) in advancing their knowledge and use of usability, research, accessibility, and best practices. To accomplish this, our chapter focuses on service, education, and volunteering through events, workshops, and mentoring.

Our members encompass a wide variety of disciplines, including product and service strategy, design, research, content, and development. We are colleagues in pursuit of a common goal: better products and services, better working, and better living through usability, accessibility, research and collaboration.

More information about UXPA and our local LA chapter can be found on the "Pages (https://www.meetup.com/UXPALA/about/)" tab.

UXPA International is a global professional association devoted to assisting new and established professionals in the user experience disciplines. Through networking, publications, conferences, and classes, UXPA can help you hone your skills and deepen your involvement in the UX community.

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