UXPALA

😻 😻 REGISTER ON LU.MA 😻😻
--> https://lu.ma/8til5mw2

Measuring and Managing Success: For the Individual, Team, and Leadership
Thursday July 17th, 2025 at 12:00 pm to 1:30 pm PDT
This is an online event.

Measuring UX is easier than you think. For the individual, measurement is squarely on the UX leader's shoulders. Do they have the right information from you, the team, the greater team, and know what leadership wants and needs, along with the user’s needs?

Yep, it's up to you to give them the information needed at each stage of the engagement.

Managing both up and down is an effective way to measure the team. The team needs info from leadership and the greater collaborative team.

Again, UX leadership’s job.

What about upper leadership? Knowing what they are looking for with deliverables and presentations, while also delivering both qualitative and quantitative facts. Show them, don’t tell them is key.

About our speaker
Dee Sadler has been in the design and UX world since 1987. She ran a designer/developer workflow conference for several years called D2W, spoke a lot at developer conferences over the years, trying to help developers understand design, or at least work better with their designers.

Dee is a CompTia CTT Certified Instructor, was an Adobe instructor, ran 6 Adobe user groups, was an Adobe community professional, and a freelancer for Adobe. She has 4 video courses for LinkedIn Learning on DesignOps.

Dee has worked as a UX leader for companies like IBM Watson Health, H&R Block, Cox Automotive, the Mayo Clinic, and her own company A Box of Pixels, LLC.

Solving hard UX problems for the user is her idea of a good time. She loves mentoring new UX’ers and is involved with the greater UX community.

Connect with Dee:
LinkedIn
Website

••• Partner Event: RSVP HERE •••

2025 Design Book Club

Design For Identity: How to Design Authentically for a Diverse World
by Jessica Bantom (Author)

Design is expression, a service, an act of creativity. But if designers design for everyone, how can there be so little diversity in the profession?

In this book, Jessica Bantom examines the implications of design in everyday life, from spaces and products to images and the fashion industry. Too often design concepts are based on assumptions and stereotypes that don't necessarily reflect customers' lives and values. Certain company symbols and brands, such as the image of Aunt Jemima, have stirred controversy for years but only recently has there been a corporate social awakening. The demographics of our society are changing and becoming more diverse, yet different perspectives are often ignored unless there's fallout from public backlash.

Bantom explores the concept of human-centered design that taps into an understanding of identity: how people live, what's important to them, and what informs their perspectives and experiences. Engaging directly with customers to identify their challenges and working with them to test ideas and solutions is the foundation of human-centered design. It's vital for businesses to get on board and change outdated mindsets if they want to be successful.

Bantom explains the six habits of culturally competent designers that can make this shift happen, and result in design solutions that resonate with people of diverse backgrounds. She offers a Design for Identity blueprint that honors humanity, celebrates diversity, promotes equity and inclusion, and ensures that the design profession mirrors and keeps up with the realities of our evolving world.

About the Author - Jessica Bantom
Jessica Bantom is a Diversity, Equity, Inclusion & Belonging (DEIB) practitioner and workplace strategist whose mission is to enable individuals to take immediate actions that create meaningful outcomes for historically excluded people.

A graduate of the University of Virginia and Marymount University, Bantom is a skilled management consultant with over 20 years of experience, a compelling speaker, and a certified facilitator and coach with a passion for helping people and organizations activate the values of DEIB to become more culturally competent and thrive in our increasingly global economy.

Bantom is also active in the interior design industry as an interior design and color consultant and as an engaged advocate committed to promoting DEIB in the industry and in practice. You can learn more about Jessica and her blog, 'Start Where You Are' at JessicaBantom.com.

••• Partner Event: RSVP HERE •••

2025 Design Book Club

Understanding Comics
by Scott McCloud (Author)

“Reading Understanding Comics blew my teenage mind, and gave me a toolbox full of ideas that I still use today.”
—Raina Telgemeier - The bestselling international classic on storytelling and visual communication.

Praised throughout the cartoon industry by such luminaries as Art Spiegelman, Matt Groening, and Will Eisner, Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.

About the Author - Scott McCloud
Scott McCloud has been writing, drawing, and examining comics since 1984. Winner of the Eisner and Harvey awards, his works have been translated into more than sixteen languages. Frank Miller (Sin City, 300) called him "just about the smartest guy in comics." He lives with his family in southern California. His online comics and inventions can be found at scottmccloud.com.