What we're about

This group will explore the role of User Experience as a part of an organization’s strategy, looking more broadly than business to also include other organization types: government, NGOs, non-profit and academia. We will focus less on process and execution and more on issues that strategy addresses, as well as sharing best practices for creating UX strategy, exploring similarities and differences of adjacent practices, and how UX creates value for organizations.

Past events (41)

Content Strategy Meets Service Design Meets Iteration

CSG International

A Sound Strategy: Designing Invisible Experiences

Shure Offices at The National Building

The Role of Strategy in Design Thinking

Salesforce Innovation Center

Photos (25)

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