"UX Strategy" Chicago Book Launch with Jaime Levy

Up until now, the practice of UX Strategy has been overrun by highfalutin propaganda and no practical guide that explained the strategic techniques as an easy-to-apply methodology. That's why Jaime says she wrote her book UX Strategy. Come on down for this book party/talk and challenge the author with the your hard questions. She's truly thrilled to meet so many other UX Strategists all in one place. There will be a book raffle, O'Reilly Media swag, as well as books for sale for $25 (even less than on Amazon).

You can now read an excerpt of Chapter 2 of the book on the blog UX Matters:
http://www.uxmatters.com/mt/archives/2015/12/ux-strategy-how-to-devise-innovative-digital-products-that-people-want.php

Bio
Jaime Levy is an author, college professor and User Experience consultant based in Los Angeles, California. Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" was recently published by O'Reilly Media. Jaime heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level UX design and strategy course in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on Wikipedia
https://en.wikipedia.org/wiki/Jaime_Levy
and LinkedIn
https://www.linkedin.com/in/jaimerlevy