Up until now, the practice of UX Strategy has been overrun by highfalutin propaganda and no practical guide that explained the strategic techniques as an easy-to-apply methodology. That's why Jaime says she wrote her book UX Strategy. Come on down for this book party/talk and challenge the author with the your hard questions. She's truly thrilled to meet so many other UX Strategists all in one place. There will be a book raffle, O'Reilly Media swag, as well as books for sale for $25 (even less than on Amazon).
You can now read an excerpt of Chapter 2 of the book on the blog UX Matters:
Jaime Levy is an author, college professor and User Experience consultant based in Los Angeles, California. Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" was recently published by O'Reilly Media. Jaime heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level UX design and strategy course in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on Wikipedia