Adapting Digital Psychology for Innovation and Culture Change

Join us for a lively discussion by Brian Cugelman, PhD, who will discuss how easy it is to adapt science to innovative UX practices, using digital psychology techniques to persuade colleagues to adopt change. Brian will discuss the risks and rewards of innovation, not just to the organization, but to the innovator too. He’ll focus on the practical reality that no matter how factually justified your case for the latest UX innovations, implementation often requires an emotionally intelligent intermediary stage, where you seek out allies, reassure those who are potentially threatened, placate the egos of the egotistical, make moves for high-level political support, and deploy every necessary tactic in the field manual on how to survive office politics.

If you can survive the politics, shift your culture, and bring UX innovations into your organization, chances are you’ll set the trajectory for years to come. Although it can take a while to turn-around large organizations, once you do get a goliath to change their ways, the impacts can be tremendous, and long lasting. Brian will share his first-hand experience and practical advice on how to change your culture. Drawing from his more than 20 years of experience of applying psychology, ranging from online campaigns in the 1990’s to his work bringing innovative digital practice into the United Nations. His knowledge also draws from his Masters focused on change management for institutional web tech adoption and a PhD on using websites to change behavior.

Thanks to Capital One for hosting and providing food and drinks!

There will also be a raffle to attend the Alterspark workshops for free!

Chicago Digital Behavior Change Workshops Discount

Promo Code: UXSTRAT10

https://www.eventbrit... (https://www.eventbrite.com/e/psychology-for-digital-behavior-change-training-week-chicago-registration-29341552373)­

BIO

Brian Cugelman, PhD is a specialist in applying psychology and data science to websites, apps and digital marketing campaigns. Brian’s current focus is on developing emotionally intelligent algorithms, that read people’s personality and emotional states, through their digital communications. Over 1,200 professionals have completed Brian’s suite of digital psychology workshops, including teams from Samsung, Salesforce, Microsoft and more. His consulting clients include United Nations agencies, Century 21 and other global institutions. Brian has given lectures at MIT, the University of Toronto, Johns Hopkins, TEDx, and even Pentagon officials invited Brian in to present his research for their Cyber Influence Project. Brian has authored over 20 scientific peer reviewed papers and institutional reports. Prior to his academic career, Brian built his reputation as a front-line digital marketing and technology specialist, running global campaigns for the United Nations, corporations and nonprofit organizations. Dr. Cugelman runs AlterSpark (www.alterspark.com (http://www.alterspark.com/)) and Emotional Intelligence AI (www.emotionalintelligence.ai (http://www.emotionalintelligence.ai/)).