Content Strategy Meets Service Design Meets Iteration

TALK DESCRIPTION
Some of the meatiest problems we solve as designers benefit from the blending of disciplines and tools. When Morningstar re-launched their flagship desktop software last January, there were a lot of moving parts. As a content strategist, Michaela was asked to look at the ways the team communicated to different product stakeholders. What started as a content problem quickly unraveled into a much more complicated service problem.

In this talk Michaela shares her experience bringing together a cross-functional team to reflect on their product launch, capture opportunities to do things better, and use content and service design to prioritize those improvements. She’ll also share what failed with this approach, and how her team is taking the good and the bad, and iterating on it going forward.

OUR SPONSOR
This event is generously sponsored by Blink UX.

Blink UX is pleased to announce the speakers, topics and activities for their seventh annual user experience conference. ConveyUX is Seattle’s annual conference celebrating user experience research and design in the Pacific Northwest. We hope you’ll join them March 11 to March 13 in Seattle.

This year's featured speakers include Jaime Levy and Indi Young. The full conference program is posted, including 40+ speakers with 50+ sessions over three days. Your one registration fee includes your choice of half-day workshops.

Registration is open (hooray!) Use the promotional code “UXChicago” to get $200 off the full conference price.

https://conveyux.com/register/

OUR PRESENTER
Michaela is passionate about using words and stories to make the world a better place. She’s photographed earthquake victims in Turkey, collected stories of empowerment from disadvantaged women in Cambodia and East Africa, and helped groups like Path and the Red Cross use content to develop partnerships, drive collaboration, and save more lives.

She built a content strategy practice from scratch at Forum One, a digital agency serving nonprofits and foundations. Helping organizations “become human” to their audiences became a priority for her, and in 2015 she transitioned into the finance industry after watching those close to her struggle with money issues.

She spent nearly 3 years scaling UX content strategy at Capital One Bank before moving on to lead Product Content Strategy for Morningstar, Inc.—a company dedicated to helping investors achieve their financial goals. Building empathy into financial services software by making investing practices more accessible and human has been a unique and rewarding challenge.

When she's not designing conversations, she’s trying to qualify for the Boston Marathon, taking photos, and chasing after her crazy muppet-dog Atlas.