March 12, 2013
Eye tracking can be added to various methodologies within UX. To get started, we recommend Live viewing, which is the simplest form of usability testing with eye tracking. It is a fast and intuitive test method to understand why users did not see a specific button or link and why they had problems completing their task. Seeing exactly what the user sees will immediately give you ideas on how to improve your site or SW.
I work as an Area Sales Manager for Tobii Technology, a company developing eye tracking solutions. Eye tracking is a gret tool for usability testing - it helps you to understand exactly where the problems are and how they should be solved.