BAD conference (Behaviour And Design Conference)

The BAD (Behaviour And Design) Conference is a one-track, one-day conference on the 20th June; BAD is dedicated entirely to understanding the cognitive drivers that make humans tick. With a strong emphasis on psychology, we're set to bring 400 design specialists to the quirky Greenwood Theatre in London. We shall discuss how, when designing experiences, investing in understanding the psychology of your user is paramount. We will have a full roster of PhD-holding speakers, ranging from global brands like Google, to some of the most prestigious university lecturers and pioneers of psychology-driven design.

Find out more about the event at www.thebadconference.com