UX Crunch Meets Braingineers: Emotional Analytics

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Every leading company wants to connect emotionally with its users. They know that emotionally connected users are more than twice as valuable as highly satisfied users.

If only we could take a peek inside the brain...

By combining the user emotions data with deep learning algorithms, Braingineers delivers actionable insights in real emotional experience and is used for website optimisation. They created award-winning technology to analyse emotions from brain measurements.

As a UX expert will be able to detect which pages, and specifically which elements cause frustration, attention and joy among users. Their insights are proven to increase A/B-testing effectiveness by 25%. Say goodbye to opinions, questionnaires, ratings or smileys and say hello to science-based insights made actionable for online optimisation!

Join us for a fantastic evening of talks, discussions and insights!


Roderick Reichenbach - Co-Founder - Braingineers

Sabrina Duda - User Researcher & UX Consultant - Zava

Alberto Ferreira - UX Research Manager - Dnata (Travel Republic)

TICKET ONLY EVENT: http://bit.ly/2STJLs0

Price includes entry to the event, plus drinks and Pizza. Tickets are NON-REFUNDABLE as we have to purchase the correct amount of catering.


Roderick Reichenbach - Co-Founder - Braingineers

As a neuro-psychologist Roderick Reichenbach is specialized in the subconscious of the human brain.

After he graduated in Neuropsychology Roderick first started a career in clinical psychology. His research focused on cognitive functioning in children. He was always fascinated by the functioning of the brain and how this is influenced by the environment. People are usually not aware of the various stimuli that influence behaviour, cognition and emotions. The current technology however, enables us to measure when and how the brain is influenced.

Sabrina Duda - User Researcher & UX Consultant - Zava

Sabrina has over 20 years of experience in UX and user research, is a trained Psychologist and has specialised in Engineering Psychology, Cognitive Ergonomics, and Computer Science. She co-founded one of the first usability agencies in Germany and co-organised the World Usability Day in Berlin for many years.

Talk: Emotions and user needs as drivers for product development

Why are emotions important? How can they help us with successful product development? How can we research users’ emotions? How can we use emotions in fast paced agile ways of working and lean UX Working hypothesis driven leads you step by step into the right direction. Weekly or bi-weekly user research shows you which of your assumptions are true regarding users’ experience with your product.

Alberto Ferreira - UX Research Manager - Dnata (Travel Republic)

Alberto Ferreira is a globalisation services expert with over ten years of experience in UX on both client and agency side. He is the author of Universal UX: Building Multicultural Experience and is passionate about user-centric development and applied psychology in human-computer interaction.

Talk: (e)Motion in UX Research: So how do you feel?

Emotion is fleeting and hard to quantify, yet it plays a key role in user experience. Although we intuitively acknowledge its impact, measuring emotional states and their impact in engagement and attention is one of the biggest challenges in digital research. In this session, we will discuss how the in-house UX team at dnata has put emotion at the centre of its research work, as well as lessons learned from its collaboration with Braingineers. And, because not all research demands expensive equipment, we will also discuss practical methods and research approaches you can use in your own research work to understand user psychology through behavioural design and neuro usability.