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UX crunch at Sainburys - More information on talks and speakers

From: Tech C.
Sent on: Friday, September 16, 2016 9:27 AM

Hi UXers

Next Tuesday we are hosting “The UX Crunch meets Sainsbury’s” – sponsored by WhatUsersDo, Foolproof and Ecom recruitment

Please find some update information on our talks below, if you have not bought your ticket yet make sure you do before they all sell out @ https://www.eventbrite.com/e/ux-crunch-meets-sainsburys-largest-ux-networking-event-in-london-tickets-27404454461

See you all there!!!

Extra detailed information about guest speakers and talks

Talk 1 - Building a digital capability to support our mission to be a trusted retailer

Martin White - (User Experience Lead):

The way in which people work and shop is ever changing and, like many retailers, Sainsbury’s has responded by building a talented team to deliver digital solutions at pace. In this presentation, Martin gives an overview of the journey so far to grow our digital experience capability, our ways of working and the exciting opportunities ahead.

Bio Martin White is Lead Design Manager in Sainsbury’s Digital Experience team. He leads a team of UX and UI designers responsible for creating digital solutions for customers and colleagues from product source through depots and stores to home.As a graduate of Industrial Design from Northumbria University, he began his career as a product designer and then migrated to the internet industry. He has 18 years of multichannel experience designing digital solutions for international business and consumer markets.

 

Talk 2 - Building a brilliant customer experience

Speaker - Clare Muscutt Head of Service Proposition

How Sainsbury’s is using service design to break down barriers between channels and join the dots for customers.

BioClare Muscutt heads up the Customer Experience Design team in the Marketing Division at Sainsburys and has been with us for 4 years.

Whilst at Sainsburys, she has developed our business capability in Service Design and is responsible for helping bring teams from across the business together, to collaborate, define, design and deliver distinctive multichannel experiences that create customer and business value.

Before Sainsburys, Clare began her career as a Graduate with Whitbread following Marketing Msc at the University of Birmingham, and has held a number of senior roles in Marketing, Customer Experience Strategy and Proposition in FTSE 100 UK and Global companies.

Presentation Clare's presentation will bring to life some of the tools we use to design CX at Sainsbury's and share how we are working to break down barriers between channels to join the dots for our customers.

 

Talk 3 Anticipatory design: from the weird to the wonderful

Speaker Jaskharan Shoker - (UX Designer)

As the market moves towards simplicity and intuitive user experiences, anticipatory design is no longer something you can afford to ignore. But what does this mean for us at Sainsbury’s and for you?

BioJaskharan Shoker is a UX Designer in the Sainsbury's Digital Experience team. As a graduate in Computer Science who started her career in software development, Jas has always had an eye for art and design. She has a real passion for bringing together her love of beautiful things through tech and design.

 

Talk 4 Overview of the e-commerce metrics landscape

Speaker: Krzysztof Zawadzki (Senior Usability Analyst) :

Traditionally, UX professionals have relied on qualitative research to gain insight about users and shape products. This kind of information is extremely useful but often tricky to interpret and apply, especially when it comes to business critical decisions. Quantitative methods, on the other hand, generate hard numbers. This type of data very much speaks to business executives who hold the keys to budget and decision making.In this presentation, Krzysztof will talk about methods that you might find useful when designing and optimising digital products.

BioKrzysztof Zawadzki is an Analytics Lead at Sainsbury's in the Digital Experience team. He is passionate about analytics, marketing, data visualization and web development. With an entrepreneurial spirit and thorough understanding of analytics methods, he bridges both analytics and business. Krzysztof previously worked at lastminute.com and Barclaycard, focusing on e-commerce analytics and optimisation.

Buy tickets from: https://www.eventbrite.com/e/ux-crunch-meets-sainsburys-largest-ux-networking-event-in-london-tickets-27404454461

 

 

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