UZH Blockchain Center

📣 Lecture Series FS25 | UZH Blockchain Center
We are pleased to invite you to the next talk in the UZH Blockchain Center lecture series, featuring Dr. Larisa Yarovaya, Associate Professor at Southampton Business School, UK.

🗓 08 July 2025 (Tuesday)
🕕 18:00 to 19:30 CEST
📍 Room KOL-F-121, Rämistrasse 71, University of Zurich | Online via Zoom
🎓 Organised by the UZH Blockchain Center

🔹 Talk Title:
Survivability and Stability of Digital Assets: Shaping the Future of Retail Crypto Adoption

🔹 Abstract:
As the cryptocurrency ecosystem evolves, questions surrounding the survivability of digital assets and the stability of stablecoins are becoming central to assessing the sector’s long-term viability. In this talk, Dr. Larisa Yarovaya introduces the novel Stablecoin Survivability Assessment Framework (SSAF), a comprehensive, multidimensional tool for evaluating the resilience and stability of stablecoins. The session also examines consumer behaviour trends, leveraging large-scale survey data to explore the drivers and barriers to retail cryptocurrency adoption. Together, these insights provide a forward-looking lens on the requirements for mainstream crypto adoption.

🔹 About the Speaker:
Dr. Larisa Yarovaya is an Associate Professor of Finance and Director of the Centre for Digital Finance at Southampton Business School, UK. She is a leading expert on cryptocurrency and financial innovation, serves on the Advisory Board of the British Blockchain Association, and has authored over 80 research papers. Dr. Yarovaya co-edited the book Cryptocurrency and Blockchain Technology, chairs the Cryptocurrency Research Conference, and regularly advises policymakers and industry leaders. Her expertise is frequently featured in global media, including BBC, Bloomberg, and CNBC.

📬 Join us for this insightful lecture to explore how digital asset survivability and stablecoin stability will shape the future of crypto adoption.