A Crash Course in Getting What You Need from Google Analytics

You know Google Analytics is a powerful tool that can help you understand how users interact with your site. But how do you actually use it? This crash course will give you the basics they need to get started analyzing user behavior and making data-driven design decisions. Get the basics on setting up your account, finding the data you need and interpreting Google-speak.

• Understand what Google Analytics can do “out of the box” and what needs additional set up.

• Google has its own terminology. Learn what terms like “bounce rate” and "event" really mean.

• Get better (and more!) data from your account by turning on advanced features.

• Dive into my favorite features and get specific examples for how to evaluate your site’s performance.

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PREREQUISITES

It is much preferred that attendees get access to the Google Analytics accounts for either their work or personal websites. We won't go over installing GA in the class (it's different for every site), but here are resources to help you get started:

• Wordpress: https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/
• SquareSpace: https://support.squarespace.com/hc/en-us/articles/205815608-Using-Google-Analytics-with-Squarespace

If you cannot get access to a Google Analytics account, we will provide you temporary access to an active account.

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PRESENTER BIO

Emily Patterson - Founder @ Bee Measure

Emily Patterson founded Bee Measure in 2016 to help nonprofit organizations of all sizes understand their audiences and measure their digital outreach. She specializes in turning spreadsheets of data into practical digital strategy insights and tangible improvements to content and design.

Emily works specifically with nonprofit communication teams and the digital agencies that serve them. She focuses on democratizing data, helping teams get the skills they need to understand their metrics and make data-driven decisions. She has worked with World Wildlife Fund, Better Business Bureau, 4H, UN Environment, Rainforest Alliance and more.

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ABOUT TAOTI CREATIVE

Taoti is a creative digital agency hell-bent on using 20 years of experience to drive impactful outcomes. Our mission is to move your needle. Taoti is about solutions. Taotians are dreamers, makers, and doers. They believe in the power of collaborative storytelling to drive impact and change minds. To learn more, visit Taoti at https://www.taoti.com/ or follow them on social media.

“We build modern brands. We create compelling content for interesting marketers. We partner with future-forward businesses to create digital products, platforms and experiences. And we believe in the value of culture. Our culture is one that is built on teamwork, empowerment, and fun. But also autonomy and exploration. At Taoti, we know that creative people need a life beyond their desk and screen, because the most innovative, unexpected insights can come from anyone. Anywhere. At anytime.”

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PARKING

Taoti is located two blocks south of the Eastern Market Metro Station (Orange, Silver, Blue). Limited street parking is available and there are several garages within half-a-mile.

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FINANCIAL HARDSHIP

Our goal is to make UXPA DC events accessible to all. We have a number of tickets available to anyone facing financial hardship - just email treasurer@uxpadc.org

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Want to sponsor future events? Email treasurer@uxpadc.org