Video, the New HTML. Project managing video production for digital.

Video is everywhere but still widely misunderstood by companies, clients and agencies alike. Part of the problem is the lack of a working understanding of how it fits into the web and production itself. In this presentation Bradley Shende will counterpoint historical Project Management in traditional film and television production to emerging and evolving models of web and mobile video development. Bradley will cite specific examples and methods used in both original, social and branded content offerings through his agency (M2O), with clients such as BestBuy, Future Shop, CA Technologies, Molson Coors and MSN. Specific discussion of rapid field production and live to tape techniques and technologies will be included in this presentation. Part of the talk will also discuss digital storytelling models in an omni-channel marketplace. A question-and-answer period at the end may be used to have questions and additional topics fielded. Feel freed to contact Bradley in advance at bradley@m2o.ca

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It is an understatement to say Bradley has an infections passion for Digital Video, with 15 years experience as a Producer of award winning content on television and the web. From 6 seasons of Producing, Directing and streaming “Dave Chalk Computer Life,” through to pioneering in-flight entertainment and interactive mobile content platforms before the term "smart-phone" was coined, Bradley has never settled for today's best practices in production and development. He has also moved from behind the scenes to commenting on technology for GlobalTV, CKNW, MSN.com and Discovery’s HowStuffWorks. The Digital Agency he founded M2O focuses on pioneering Video Content Marketing and was recently nominated for the 2014 Canadian Screen Award for "Grow Inc." - a documentary on the tech scene in Vancouver produced for TELUS. He also sits on the Advisory Board and Faculty of the Digital Design and Development Program.