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Upcoming events (1)
Microsoft Canada Excellence Centre
User Experience (UX) Research is increasingly valued and practiced in the local and global tech industry. But the teams who conduct user research, and the maturity of their processes, vary greatly from company to company. Plus the UX Research discipline itself is maturing and has evolved steadily in recent years. So what does UX Research look like in different environments today? How do technology product companies currently leverage user research? How would they like to leverage such research in the future? And what can your team learn from them? In this VanUE event, we’ll hear from a panel representing 3 product companies on different UX Research journies. We'll discover how research works at their companies, discuss opportunities and challenges they encounter, and learn from the panelists' experiences. Panelists (bios below): - Veronica Zammitto, Director of UX Research, Electronic Arts (EA) - Dilan Ustek, User Research Lead, Clio - Barry Po, Vice President AI Solutions, Universal mCloud Panel Moderator: - Rock Leung, UX Research Lead, Samsung R&D Canada When: - 6:00 to 6:30pm: Check-in and socialize - 6:30 to 7:45pm: Panel discussion and Q&A - 7:45 to 8:15pm: Networking *Please note that doors to the building will be locked at 6:30pm sharp and we will not be able to let guests in after this time. Cost: We are charging everyone $5 to attend the event (and are running it at zero profit). Panelist bios: Veronica Zammitto is a leader at Electronic Arts where she focuses on corporate UX maturity and strategic improvements of the UX research practice. Veronica manages best practices and standards for executing high-quality research, efficiencies, exploring new processes, ensuring actionable findings, and departmental cross-functional collaborations. She has transformed how player experience is assessed at EA by introducing novel techniques. Veronica has extensive knowledge of research methodologies applied to video games, her efforts have led games user research on multiple projects across all EA, including Battlefield, Madden, FIFA, NHL, Star Wars: Battlefront, Plant vs Zombies, among others. Dilan Ustek is the User Research Lead at Clio, a legal technology company. She is building a User Research program that enables designers and product managers to conduct their own research. Prior to that, she worked as a product manager, leveraging research to inform her product decisions. She received an MSc in Human-Computer Interaction from the University of British Columbia. Dr. Barry Po is head of product and UX at Universal mCloud, creating a more efficient future with AI and analytics. Early in his career, he led the global user research practice at HSBC before moving into leadership roles in UX and product management at organizations both big and small. He loves how Vancouver has become a city with some of the brightest UX talent in the world. A big THANK YOU to Microsoft Canada for hosting us! Above photo by rawpixel on Unsplash.