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Upcoming events (1)
UX Maturity: How to grow a UX practice at any organization, from small businesses to international corporations. User experience has become a more sought-after practice in the business world over the last years, which has created a shift about the needed activities for flourishing UX: from an emphasis on evangelizing to strategically integrating UX in organizations. As a model outlining the evolution of UX capabilities in organizations, UX Maturity serves as an excellent framework to assess the state of UX at a company. Knowing where you are and where you want to go can give you the map for your journey, and as you traverse across the territory, you’ll need tools to overcome obstacles. During this presentation, Veronica will cover the top three challenges to increase the UX maturity at any organization: • Framing, how to set the stage for tackling UX Maturity • Scaling, how to increase the UX throughput • Culture, how to foster user-centred design at a company level There will be time to ask questions and engage with the speakers and other participants. When: • 6pm to 7pm: Presentation plus Q&A • 7pm to 730pm: Networking (link to be shared at the end of the presentation) There is no fee for this event. ============= About Veronica Zammitto: Veronica Zammitto is a thought leader in UX strategy, organizational UX maturity, and UX Research. Veronica runs her own consultancy focusing on helping companies to improve user experience strategies, scale UX efforts, enhance cross-functional collaborations, and elevate product quality. Veronica is a former Director of UX Research at Electronic Arts, where she transformed how player experience is part of the development fabric by establishing novel methodologies, defining UXR processes, and scaling an international team. Veronica has been part of delivering successful products in video games (console, PC, and mobile), social media, and digital assistant tools. ============= Event photo by Ian Schneider (https://unsplash.com/@goian) on Unsplash (https://unsplash.com/).