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Upcoming events (1)
What makes digital content accessible? This question is increasingly being asked, researched, and discussed all over the world. Governments are putting regulations in place. Groups are working to define standards and guidelines. And the content landscape is slowly getting better for people with disabilities.
But there's still a lot of work to do.
A big part of creating accessible content involves the technical stuff. Coding content for accessibility and having effective visual design are critical. They reduce barriers for people with disabilities trying to perceive and interact with your content.
But imagine if, after all that, your users can't understand your content? Maybe the sentences or words are too complex, or the ideas are poorly organized. All your careful coding and visual design work could go to waste.
In 2017, Statistics Canada found that about 1 in 5 Canadians aged 15 and over had one or more disabilities. Many of them may have trouble understanding your content. What good is information that stays trapped on the page for so many people?
In this presentation, Farah Hirani will walk you through how to write content that lowers barriers for people with disabilities, and in the process, benefits everyone.
This session is for anyone in a UX/CX or content-related role that wants to:
- Understand the content writing aspects of accessibility.
- Learn how to create content that everyone can understand.
- Promote better content-writing practices in their organization.
In this presentation, you’ll learn:
- Why your business should design content to be accessible.
- How content that's not written or organized well can exclude people with disabilities.
- How you can write and organize content in ways that lower barriers for people with disabilities.
There will be a Q&A session at the end for group dialogue and reflections.
6pm: Talk on “Writing for web accessibility: How to create understandable content”
Farah Hirani is a senior content strategist at Content Strategy Inc, Canada’s only consultancy focusing exclusively on content strategy. She helps large organizations turn their unruly content landscapes into lean, organized spaces that all users can understand and act on. This can include:
- Using a research-based approach to define and understand audiences and their needs.
- Digging into content to assess and make recommendations around accessibility, SEO, and content organization.
- Developing tools and standards that will help sustain good content practices over the long term.
She has over 5 years of experience in content-related roles in freelance, in-house, and consultancy contexts, with industry certifications in UX and marketing management.