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Based on her international bestseller, Guerrilla Publicity, Jill Lublin shares simple strategies and provides cost-effective short‐term, doable tactics so you can stay in action during challenging experiences. Knowing what the media is looking for will help you and your brand stand out, get noticed and go from unknown to newsworthy. Jill shares her proven secrets to boost credibility and increase visibility for you and your brand, especially during these uncertain times. She provides cost-effective short‐term, doable tactics so that you can stand out and get noticed in the media.

You will: 1) Understand the real purpose of publicity — to boost your credibility and amplify your visibility.
2) Uncover your ‘‘Oooooo, Ahhhhhh!’’ factor. Find the Wow! that sets you apart from the crowd.
3) You are the news! Craft a riveting message that lets others know who you are and what you do.
4) Simplify! Learn how the pros mesmerize the masses by tailoring their message to the level of a five- year-old.
5) Write a four-sentence announcement that ignites a local media frenzy. 6) Pass the all-important ‘‘Who cares?’’ test by showcasing your expertise in a way that commands attention.

This will be a Zoom call.

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