Define your brand - before someone else does.

This is a past event

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Viber Israel is delighted to invite you to a meetup about the importance of defining your brand.

You'll leave with actionable takeaways to set you and your brand on the right path.


* 18:30-18:50 - Gathering and mingling

* 18:50 - 19:40 - Nadav Avidan, Global PR Lead at Viber - "Defining your brand - before someone else does"

* 19:40 -20:00 - Q&A

What is a brand? More importantly, what is your brand? That's a complicated question, but one thing is for sure - it's not a logo. Contrary to popular belief, the visual aspects of your brand should actually only be developed relatively late in the brand creation process.

In this meetup, we'll talk about everything that should happen before you jump into designing a logo - and why none of it can be ignored.

If you're an entrepreneur, startup founder or just interested in developing your personal brand, this is one evening you don't want to miss. Relevant for both "new" and "existing" brands.

About our speaker Nadav Avidan (

As Viber's Global PR Lead, Nadav crafts the company's international PR & communications strategy, amplifying the Viber brand across major tech media publications and events worldwide.

Nadav is also a mentor at Google Campus TLV and other accelerators such as Lighthouse and EISP 8200. He has a professional blog where he shares lessons in branding and storytelling, called (

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