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Lunchtime Lesson: The Keys to Innovation: Priming Your Brain

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  • WORK Petaluma

    10 Fourth St, Petaluma, CA (map)

    38.232750 -122.640305

  • The route from problem to solution is a swirling path with Aha! moments lighting the way. 

    In this presentation, we examine the neural processes that percolate insights into consciousness: the physics of lateral thought, the power of perspective, the value of novelty, and how your brain selects and rejects ideas before you’re even aware of them. Then we turn to methods that can prime our brains to solve the challenges that we face as individuals as well as those that we face together. 

    This presentation helps participants understand:

    •The truth about creativity and analysis in the left and right hemispheres of your brain

    •Education, training, and answer resolution

    •Contemplation and distraction

    •Priming innovation in individuals and teams

    The neuroaesthetics of what makes discoveries, creations, and products good, bad, and valuable

    $10 at the door for Non WORK Members – help us keep the lights on and keep great programs coming your way! WORK Members FREE including Friends of WORK!(a special membership level for you regular attendees) 

    Noon-1 PM in the WORK Library.  Feel free to bring a bag lunch.

    Bio:  Ransom Stephens, Ph.D., physicist, science writer, and novelist has written hundreds of articles on subjects ranging from neuroscience to quantum physics to parenting teenagers. His new book, The Left Brain Speaks but the Right Brain Laughs (Viva Editions, 2016), is an accurate irreverent look at neuroscience for a lay-audience with emphasis on innovation in art, science, and life. He builds his novels, The God Patent (47North, 2010) and The Sensory Deception (47North, 2013), on accurate, digestible science to investigate complex social issues like the science-religion culture war, environmentalism and technology, plutocracy and anarchy. Ransom has given thousands of speeches across the US, Europe, and Asia and has developed a reputation for making complex topics accessible and

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