Lunchtime Lesson: Hashtags - Target and Build your Audience on LinkedIn

Hashtags are late comers to LinkedIn. But their impact has been great. They can be a very effective tool to reach new audiences ready to engage with your content and your brand.

How do you use Hashtags on LinkedIn effectively to:
-reach the right audience
-build your own targeted following
-capitalize on trending hashtags

In this informal workshop you will learn about generating hashtags for your audience, where to use hashtags, how to research trending hashtags with larger followings, hashtag etiquette and more.

$10 at the door for Non WORK Members – help us keep the lights on and keep great programs coming your way!
WORK Members FREE including Friends of WORK! (http://workpetaluma.com/friends-of-work/) (a special membership level for you regular attendees)

Bio: Angela Dunz is the Introvert's guide to LinkedIn. She has been working for 5+ years as a LinkedIn Consultant, Strategist and Social Media Manager. As a former Marketing Director for a software startup, MBA grad and entrepreneur herself, she has a very creative and dynamic approach to using LinkedIn. She coaches Lead Generation, Blogging, Targeting and Content Marketing specifically for LinkedIn.