CRASH COURSE: B-Corp Certification: How to Use Your Business as a Force for Good

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Have you noticed the little Certified B Corp logo popping up on some of your favorite companies? Wonder if your business should join this forward-thinking movement, dedicated to creating responsible companies?

These days, thousands of companies run earth-friendly marketing campaigns while engaging in harmful practices behind the scenes. B Corp certification separates the truly ethical companies from those who claim, but may not measure, their impacts. When you get your business B Corp certified, you gain recognition for your standards, build employee and consumer trust, and attract top talent—all while benefiting your bottom line.

B Corp Certification expert Heather Paulsen will be here to give us the inside scoop:

-B Corp Certification – what it is, and how to attain it.

-The business case for B Corp Certification - benefits of high performance in each of the B Corp metric areas: governance, workers, community, and environment.

-How YOU can effect change to make your company a force for good.

Join us! The world needs good companies, like yours!

FREE for WORK members (including Friends of WORK!) and $10 at-the-door for Non-WORK Members. Help us keep the lights on and great programs coming your way!

Noon-1 PM in the WORK Library. Feel free to bring a bag lunch.

Bio: Heather Paulsen Consulting (HPC) works with mission-driven businesses to create an economy (and a world) that works better for all of us: owners, employees, suppliers, customers, our communities and the environment. Specializing in B Corp and Zero Waste certifications, HPC provides practical strategies for clients to create positive impact through their daily operations, taking care of all stakeholders while also improving the bottom line.

Heather holds a BA degree in Psychology, Art, and Anthropology, and MS degrees in Community Development and International Agricultural Development from the University of California, Davis. She earned her Project Management Certificate from the University of California, Berkeley. Before founding her consulting firm, Heather worked in healthcare administration and nonprofit management, and served as a Peace Corps Volunteer in the Dominican Republic.