Speakers: Zach Nelson and Rob Ruiz
Optimizing the effectiveness of your website often requires understanding your users experience while they are there. Who are they? How did they get there? Why are they there? How can we encourage them to return at a later date? These are the questions we should be asking ourselves and self-criticizing when attempting to improve our website.
Understanding as much as possible about your site's visitors is instrumental in ensuring all the work you have put into your site actually pays off. Google Analytics can help us separate our assumptions from real world results.
Join us in April to dig into quite a few basic but effective tips, along with some advanced lesser-known features we can implement to drive our numbers up, improve our Google ranking, improve our users online experience with our brand, and find creative ways to make a website more valuable to our business model.