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[ONLINE] SEO 2020 - The Game Changers

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Hosted By
Paul L. and Nik C.
[ONLINE] SEO 2020 - The Game Changers

Details

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Join Us via Zoom Online
https://zoom.us/j/390047663
If you have not used Zoom before, when you click on the link above, you will be prompted to download the Zoom app to your computer.

You are going to love this Online Meetup.

One of our newest members, Robyn Everingham has kindly offered to present about the always-changing and evolving topic of Search Engine Optimisation and how to get your WordPress website ranking better in popular search engines.

Robyn has jam-packed an amazing amount of useful, take-away-able content that you are going to want to implement on a website near you.

Robyn will be presenting the following areas:

• Privacy
• Click Cost
• Mobile
• Google AI

SEO
• Who are the players?
• What do they want?
• What is SEO?
• How is it done?

Search intent and Keywords
• CVI formula
• Ecommerce sales intent

Framework for an SEO Project
• Weak website vs strong website
• Business goals of an SEO project
• UX and Usability
• Accessibility

• How to get ahead in Search - the details
• Local Search - Build on top of a sound website

===Meet Robyn Everingham===

Robyn is a Director of Futurepace Tech.

She spent 30+ years working on financial systems implementations. Originally working on banking systems (money market, foreign exchange and futures trading), she and partner Frank left the corporate world in the early ’90s, created a consultancy and worked on large company projects to implement Oracle Financials systems in Australia and UK.

After retiring early, she became bored and together with Frank, created a global e-commerce business selling sustainable stainless-steel water bottles. They made the decision to close that business recently and Robyn was keen to use her skills to help others in their e-commerce ventures. She is passionate about working with businesses selling products that are ‘Good for People, Good for the planet’

She is connected with and continues to study and work with leaders in the e-commerce and digital content space to stay at the forefront of the ever-changing SEO space in order to add maximum value for clients.

She has a Master of Commerce degree, is a Certified Site Content Audit Specialist, an SEO Copywriting Specialist, an NLP Master Practitioner, an NLP Master Trainer and a lifelong learner. She is also a member of the Professional Writers Alliance.

Robyn and Frank split their time between Australia, USA, UK and Europe each year and Robyn works with clients in these locations personally as well as remotely.

===Zoom Online Meeting Format:

6:15 pm - 6:30 pm: Log in to Zoom and chat. https://zoom.us/j/390047663
6:30 pm: Welcome and Introduction / Overview of Meeting
6:35 pm: What's Up WordPress
7:00 pm: Main Topic
7:30pm: Q&A
7:45 pm: Conclusion and Raffle Draw
8:00 pm - 8:30 pm: Finish and further Networking for those who would like to stay behind.

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Join Us via Zoom Online
https://zoom.us/j/390047663
If you have not used Zoom before, when you click on the link above, you will be prompted to download the Zoom app to your computer.

We'd like to thank our Sponsors for helping to cover the costs of running our meetup.

• Conetix (https://www.conetix.com.au/)
• Plesk (https://www.plesk.com/)
• WPEngine (https://wpengine.com)

If you know someone who would benefit from this meetup, please let them know by sharing this with them.

Looking forward to seeing you online.

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