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At most companies, marketing and technical communications rarely unite even though both professions create content. Also, rumors abound that new technologies, such as chatbots and artificial intelligence (AI) might reduce the necessity of both roles or increase internal struggles for their funding. Learn how content created by Salesforce is displacing the future of these illusions. In this talk, attendees will learn:
--How to solve competitive content requirements across teams --How to reuse content to build memorable customer experiences --Why different teams across a huge company are creating content together --Why techcomm professionals should market their knowledge and curtail their quirks
OUR SPEAKER: Gavin Austin is a Principal Technical Writer at Salesforce, where he’s been writing a variety of content for over 16 years. He helped Salesforce radically change its content strategy in 2015, and he has delivered a number of highly-rated talks at Dreamforce, Intelligent Content Conference, Information Development World, Write the Docs San Francisco, University of Washington, Blue Shield of California, STC Summit, CA Technologies, Agile2013, WritersUA, LavaCon, and more.
AGENDA: 7:00 to 7:10 (Eastern) - Social networking 7:10 to 7:15 - Announcements 7:15 to 7:45 - Presentation and Q&A 7:45 to 8:00 - Breakout rooms by meetup - Meet with your local meetup organizers and members to say hi to other people in your area!
SPONSORING MEETUPS: The Quorum program brings together various local Write the Docs meetup chapters that are in a common time zone to provide quarterly super meetups over Zoom throughout the year.The following U.S. East Coast and Central meetups are sponsoring this Meetup event:
NOTE: This meeting will be recorded. Also be advised that the Zoom room for this meeting is capped at 100 attendees. If more than 100 individuals RSVP for the event, only the first 100 attendees who enter the Zoom room will be able to attend.