Content Engineering & Search Engine Optimization (SEO) Workshop

Let's explore blogging for business purposes, strategies for improving the return on investment (ROI) of the content we spend time developing, and what we can do with that content once it's been written.

Some topics we may cover include, but are not limited to:

• Content generation
• Content publication
• Content reuse
• Canonical links
• Backlinks
• Content Management Systems (CMS) such as WordPress
• Publishing on websites such as Medium.com, etc
• Search Engine Optimization (SEO) (marketing and technical)
• Long Tail Keywords, what they are, how to find them
• Keyword theft
• Ranking
• Intersection with paid advertising
• Social media marketing
• Lead capture
• Quora
• and more!

This event may be of particular interest to small business owners and technical consultants and should run for one hour and is held completely over Zoom.

Consider also joining the DC Metro Area CTO Group on:

• LinkedIn: https://www.linkedin.com/groups/12301178/
• Slack: https://coherentlogic.com/for-ctos/dc-cto-slack-group-signup-form?utm_source=meetup.com

This is a remote only event. By attending this meetup you grant permission to be recorded and/or streamed online.