UX as a Never-ending Journey

About the Session:
I will discuss UX as a never-ending journey: what goes into making a great product and keeping it great. I will touch upon the psychology of building a product, lean product strategy, and the stages that every product team goes through. I will also try to teach how a UX person thinks about design, and how it's different from the way a visual designer, a developer, or an entrepreneur thinks. There will be a lot of room for questions and discussion.

Topics:
• Defining UX
• What UX Isn't
• What UX Is
• UX as a Perspective

Why should you care about UX?
• The Preventable Debacle of Google+
• Why Babies and Old People Can Use the iPad
• Steve Jobs on Creative Problem-Solving

What to Look for in a UX person?

• The UX Journey
• Finding the Right Motivation
• Testing Assumption
• Validity of Knowledge vs. Cost of Knowledge
• MVP - not only minimal, but also viable
• User Stories
• Layout, Navigation, Design
• Asking the Right Questions
• Making Tough Decisions
• Listening to Users / User Testing
• Now, Repeat

About Eran Dror:
Eran Dror was the Director of Product at SetJam, a smart TV startup which sold to Motorola in 2012. In the past 7 years in NYC, he led design and development projects for dozens of products, including:

*A zen-like Smart TV interface for Motorola/Google (post-acquisition)
*An iOS app for Memo, an app that's been getting crazy buzz recently.(They've been featured on WSJ, NYTimes, USA Today, Fortune, Entrepreneur, among others.)
*An Enterprise Dashboard and tools for Bitly.com
*A social movie theater experience for Betaworks
*Several startups cofounded by Interplay Ventures in NYC
*And many others...

Today, he is freelancing out of Tel Aviv, but continuing to work with a few UX agencies and VCs based in SF and NY.

Additional Info:
Portfolio - http://bit.ly/LittleBoatUX
Article in Entrepreneur.com - http://www.entrepreneur.com/article/244393
Book - http://erandror.com/hard-truths/