This group is dedicated to build a web analytics community in Vancouver area among E-business owners, online marketers, technology experts, managers, entrepreneurs, students and Web analytics professionals.
WACH aims to make an innovative social network to share practical information, hands on experience, best practices, tools, and skills for making a successful and data driven online e-business.
The group is committed to hold affordable or free high quality events including trainings, social events and seminars, to educate members, help them acquire technical expertise in Web Analytics, meet other creative like minded and get the support they need from fellow members.
This is an open group and everyone welcome to join!
On average you need to hit customers between 5 to 9 times via various marketing channels before they make a purchase from your website.
That's said, it is very important to have a good understanding of channel influences on conversion and on other channels to adjust your marketing budgets. This event is to introduce a feature in Google Analytics to make Marketing Channel Attribution analysis.
More details to come, stay tuned...