How behavioural economics helps digital marketers with conversion optimisation

This month we have Chris Andrew, MD of Semi Digital, and Cole Armstrong, MD of Neurospot to talk through the fundamentals of behavioural economics and share a few key behavioural hacks used by top-performing marketers to improve conversion rates and campaign CPA metrics.

The art of persuasion is a pretty deep topic, so we will be keeping it super simple for tonight by focusing only on the actionable elements that might be useful for Web Analysts; specifically, we're looking at how behavioural economics can be used to guide campaign strategy and sales funnel optimisation.

Sure to be a great talk.

Presentations will start at 6:30.

Beer, pizza and soft drinks provided.