How behavioural economics helps digital marketers with conversion optimisation

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58 Gaunt St · Auckland

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No entry after 6:30

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This month we have Chris Andrew, MD of Semi Digital, and Cole Armstrong, MD of Neurospot to talk through the fundamentals of behavioural economics and share a few key behavioural hacks used by top-performing marketers to improve conversion rates and campaign CPA metrics.

The art of persuasion is a pretty deep topic, so we will be keeping it super simple for tonight by focusing only on the actionable elements that might be useful for Web Analysts; specifically, we're looking at how behavioural economics can be used to guide campaign strategy and sales funnel optimisation.

Sure to be a great talk.

Presentations will start at 6:30.

Beer, pizza and soft drinks provided.