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Price: $5.00 /per person
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Join us for a talk with Cliff Crocker (@cliffcrocker (http://twitter.com/cliffcrocker)) from SOASTA (http://www.soasta.com/) for a talk about real world challenges of Real User Measurement!

Real user measurement is widely accepted by thought leaders and industry experts as the best way to gain insight into the 'true' performance of the end user. However, the adoption of RUM in the real world has been slower than one would expect. The focus of this talk will be to discuss common challenges and objections to a 'RUM first' performance management strategy and propose best practices and methodology for success within organizations.

Highlights of this talk:

A survey of the RUM landscape Common challenges with RUM RUM vs. Synthetic Monitoring A recipe for success – engaging your business Open source and free alternatives to get you started

Cliff Crocker (@cliffcrocker (http://twitter.com/cliffcrocker)) is VP of Product for SOASTA (http://www.soasta.com/), Inc. where he focuses on performance monitoring of web and mobile applications. Prior to joining SOASTA, Cliff led the performance, reliability and site analytics initiatives for @WalmartLabs. Cliff is an active participant in the web performance community, evangelizing the importance of correlating performance metrics with business intelligence to drive development efforts within the organization.

Agenda:

6:30 - Arrive, meet other members
6:45 - Event starts
7:00 - RUM first (Cliff Crocker)
8:00 - Q&A
8:15 - "Books and Stuff" geekaways
8:30 - Open Discussion, Networking

Location:

Paperless Post
151 W 25th St
Floor 9
New York, NY 10001

Directions on Google Maps: http://goo.gl/maps/B2sCS

Entrance on StreetView: http://goo.gl/maps/ZVAod

Our Sponsors:

Akamai® (http://www.akamai.com/) is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere. Strangeloop (http://www.strangeloop.com/) provides advanced front-end optimization (FEO) solutions to companies like eBay/PayPal, Visa, and O'Reilly Media. SOASTA (http://www.soasta.com/)’s web and mobile app test automation solution enables developers, QA professionals, and IT Operations teams to test with unprecedented speed, scale and precision. Catchpoint (http://www.catchpoint.com/) is sponsoring us by providing 10% discount to our members and books to raffle.