In this session we will discuss how eCommerce retailers are using web performance metrics in new ways to measure marketing campaign revenue performance. In the past, web performance metrics supplied to the business have centered around bounce rates and conversion rates, DOM ready, DOM complete, etc. In today’s world eCommerce is also laser-focused on exit rates. We will discuss the metrics and data science underlying exit rates, campaign path analysis, and how savvy retailers are using web performance IT metrics to drive marketing.
With nearly 20 years working in the eCommerce performance space, Dan Boutin (@DanBoutinGNV (https://twitter.com/danboutingnv)) is responsible for taking the first revenue-focused solution in the digital performance management space to market as a trusted advisor for Blue Triangle (https://www.bluetriangletech.com)’s strategic customers, and changing the way eCommerce organizations approach today’s eCommerce challenges.
We are at Meetup HQ (http://www.meetup.com/) this month. Our food and drinks are sponsored by InstartLogic (https://www.instartlogic.com/).
As always, we are going to have geekaways with geeky prizes provided by our sponsors.
6:30 - Arrive at Meetup HQ, meet other members
6:45 - Event starts
7:00 - Web and Revenue Performance (Dan Boutin)
8:00 - Q&A
8:15 - "Books and Stuff" geekaways
8:30 - Open Discussion, Networking
New York, NY
Directions on Google Maps: http://bit.ly/2jcnBR1
Entrance on StreetView: http://bit.ly/2jbO9Sh
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• SOASTA (http://www.soasta.com/)’s web and mobile app test automation solution enables developers, QA professionals, and IT Operations teams to test with unprecedented speed, scale and precision.